What is competitive intelligence? How can we define it? How is it different from market research? How is it used to make companies more competitive? Who needs competitive intelligence? How do we get it? How is it generated? How should competitive intelligence be used? By whom? What are your costs? Where does competitive intelligence fit within my company's strategic management system? What are the most important benefits for my company's managers?

 

CARCON AUTOMOTIVE will answer these and other questions by adapting to your needs a set of specific competitive intelligence services perfectly matched to the best worldwide techniques used by the automotive industry.

 

Using our services that adopt the best practices of market intelligence, your company will have the capacity to reach a level of global excellence using our services, resources and knowledge; they are interactive, practical and are based on real business cases. We can help your business to:

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• DEFINING AND ENFORCING MARKET INTELLIGENCE PROCESSES

• CAPACITY TO HELP YOU DEVELOP AND CONTINUED YOUR OWN MARKET INTELLIGENCE PROCESSES

• ADOPT THE BEST PRACTICES OF MARKET INTELLIGENCE THE SAME WAY THAT THE GREATEST CORPORATIONS

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ANALYSIS OF BEST PRACTICES

Some topics on which CARCON AUTOMOTIVE will introduce you:

 

Often, talking about competitive intelligence is easier than running it. However, opening up in detail the components of a competitive intelligence program detailing them through comparative managerial analysis is our task in helping you. Among the various studies available, both primary and secondary, the following are some examples of the ones we can develop for you:

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• DETAILING YOUR COMPANY'S STRUCTURE

• CURRENT MISSION, GOALS AND STRATEGIES

• YOUR COMPANY COMPARED TO YOUR COMPETITORS

• INTERNAL PERCEPTIONS OF COMPETITORS

• THE CAPACITY OF ITS COMPETITORS,

• SUMMARY OF PRODUCTS AND SERVICES

• STRATEGIES IN PRODUCT DEVELOPMENT

• DISTRIBUTION

• EFFECTIVENESS OF YOUR OPERATIONS

• MARKETING STRATEGIES

• SALES STRATEGIES

• STRATEGIC EVALUATIONS

• LONG-TERM MARKET PERSPECTIVES

• FINANCIAL HISTORY AND TRAINING

• MERGERS, ACQUISITIONS AND ALLIANCES

• SWOT ANALYSIS

• EXECUTIVE SUMMARY

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COMPETITIVE INTELLIGENCE MONITORING

 

CARCON AUTOMOTIVE offers customized monitoring of the automotive market focused on both Brazil and the South American countries, which will increase the awareness and efficiency of your organization.

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Receive constant warnings about the evolution of each of these markets and their competitors in these markets. Users can comment and share ideas through a common platform. Its competitiveness will be enhanced by the quality of market intelligence offered by CARCON AUTOMOTIVE. Your team will act with complete, business-focused ideas, improving productivity with up-to-date news and high-value information.

 

Our experience in monitoring the automotive markets in South America focused on companies can provide:

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• EASY ACCESS TO STRUCTURED BUSINESS INFORMATION AND ITS PROCEDURES

• TOTAL TIME ECONOMY IN SEARCHING FOR RELEVANT INFORMATION FOR YOUR PRODUCTS AND YOUR BUSINESS

• INFORMATION AND KEY REPORTS WHICH MAY BE POSTCARDS IN PRACTICE, IMPROVING THE PRODUCTIVITY AND EFFECTIVENESS OF YOUR TEAM

• SINGLE DATA BANK AVAILABILITY AND TOOLS FOR THE INTERNAL GENERATION OF MANAGEMENT REPORTS

• CONSTANT ACCESS TO BEST PRACTICES FOR THE DEVELOPMENT OF CORPORATE INTELLIGENCE ACTIVITIES

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MONITORING SERVICES

Tracking services today serve the needs of more than 200 end users by providing information and alerts covering some of the following key topics:

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• MACROECONOMIC FOLLOW-UP AND KEY ECONOMIC INDICATORS

• COMMENTS AND REVIEWS ON THE VARIOUS SEGMENTS

• MONITORING COMPETITION

• CUSTOMER MONITORING

• SUPPLIER MONITORING

• MONITORING MERGERS AND ACQUISITIONS

• MEDIA MONITORING

• MONITORING OF BRANDS AND PATENTS

• MONITORING OF AUTOMOTIVE REGULATIONS

• MONITORING TRENDS

• MONITORING THE AUTOMOTIVE REGIME IN BRAZIL AND MERCOSUR

• MONITORING SALES LEADERS IN YOUR SEGMENT

• PRICE MONITORING

• MISCELLANEOUS PROFILES OF COUNTRIES, COMPANIES, PRODUCTS AND MARKET